Lily Lolo Natural Black Vegan Mascara Review

Lily Lolo Black Vegan Mascara Review. Five Product Face.

Like the RMS Beauty Uncover-Ups or Kosas Lipsticks, the Lily Lolo Mascara has become a cult favorite item in the green beauty community. Ask many of your favorite natural beauty bloggers what mascara they recommend and they'll point you straight to this one. I love green beauty but for me the last frontier has been eyeshadows, eyeliners, and mascara. I picked up the Lily Lolo Mascara because I want options.

Before purchasing the Lily Lolo mascara, my favorite natural mascara was from Honest Beauty. I love the fact that it comes with a lash primer built in because I love having the thickest lashes possible. I also enjoyed the Josie Maran Black Argan Mascara (not enough to buy it again) and didn't really care for the RMS Beauty Volumizing Mascara. For the purposes of this review I'll be making comparisons between the Lily Lolo and the Honest Beauty and RMS Beauty mascaras.

Price, Packaging, and Ingredients

The Lily Lolo Mascara is $20 for 7ml. You can compare that to the Honest Beauty which is 6ml on the mascara side and the RMS Beauty which is $28 for 7ml.So you definitely get a lot more for your money in the Lily Lolo than the RMS. It also comes in a pretty sleek packaging with a traditional, and by that I mean non-silicone, wand. 

As far as ingredients are concerned this mascara is vegan, whereas the other two have a beeswax base so they are technically not vegan. When I searched them in the Think Dirty App, it pulled up some interesting results. The RMS Beauty came in at a 0 out of 10 (which is probably why it performs so poorly to be honest). The Honest Beauty comes in at a 3, which is still considered clean. But the Lily Lolo comes in at a 5, which is shocking. When I looked into it I realized that it got a five because the very last ingredient, Glyceryl Undecylenate has a 5, but it doesn't say why, and EWG lists it as a 1... so maybe Think Dirty is wrong. And I think that brings up a good point. A lot of these resources are fabulous, but you have to be careful. There's a lot of money and fanaticism surrounding the business of cosmetics ingredients. I'm not saying that Think Dirty is wrong or malicious, I'm just saying that if you really care, nothing beats doing the research yourself.

Ingredients: Aqua (Water), Myrica Pubescens Fruit Wax, Propanediol, Caranauba Wax, Polyglyceryl-6 Distereate, Sucrose Stearate, Acacia Senegal Gum, Glyceryl Dibehnate, Sunflower Seed Wax, Lactobacillus Ferment, Bis-octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Polyglyceryl-10 Myristate, Rice Bran Wax, Glyceryl Caprylate, Rosa Canina Fruit Oil, Argania Spinosa Kernel Oil, Xantham Gum, Potassium Sorbate, Glyceryl Undecylenate; May Contain Iron Oxides


The claims made by Lily Lolo for their Black Vegan Mascara are as follows:

  • Quick drying
  • Soft, creamy and smudgy
  • Easy smooth application

I love the wand, because it's a tradition bristle style. The product is indeed creamy and goes on smoothly. When I first started using it I found it to be slightly messy, however, I simply adjusted my application style and made sure I leaned my head back a little bit to avoid getting the product on my lids. I would also say that it is slightly quick drying - it's certainly better than the RMS Beauty and Honest Beauty Mascaras in the drying department.

On a side note, Lily Lolo claims that this mascara is "smudgy", but what the hell? Who exactly wants smudgy mascara? That makes no sense to me at all....

As far as the way it looks, it's very black and has what I would I would call a satin finish. It builds up nicely on my lashes and is not super clumpy. So I really do like that about it. As the day goes on, the mascara does not smudge, at least no more than what it did during the initial application and it does not flake, which I can't say for my Honest Beauty, specifically when I do not apply the lash primer first. I have to say this though. I'm a lash primer girl all the way. I use one about 50-75% of the time that I'm wearing mascara and this mascara really benefits from a nice coat of primer. Going back to longevity, although I love that it does not flake I don't like that it almost shrinks over the course of several hours, so I've been a little disappointed when I've looked in my rear view mirror at the end of the day.

Lily Lolo Black Vegan Mascara Review. Five Product Face.
Wearing the Lily Lolo Black Vegan Mascara with the Jane Iredale Lash Conditioner as a base.

Final Thoughts

It's *really* hard to formulate a mascara that is both natural and vegan that can compete with conventional formulas. I do believe this product does live up to the hype, especially in the green beauty space. Of course I haven't tried every clean mascara, but this is the fourth that I've tried and it definitely tops the list, or at least ties the Honest Beauty for first place. It's been a few weeks since I've had it and I can definitely say that I would be perfectly happy with a lash stash that includes a pair of good lash curlers, this mascara, my Honest Beauty Mascara and my Jane Iredale Lash Primer. I am not really inspired by any other green beauty mascaras so it's safe to say that - although it might not be the second I run out of it - I will end up repurchasing it. I have a really good feeling about this product.

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